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Concept & Copy


Q4 2023

La Nottivaga (the night owl) is a campaign that explores the creative essence of Paola Cossentino. With nods to cinematography, the visual narrative explores the depths of Paola’s own artistic expressions. The overall feeling of the campaign is restless and has a hint of faded grandeur. The clothes are displayed as a part of the narrative, a wink to the old “golden age” of cinema, giving the customers an exclusive and more mature feeling. As part of conveying Paola's artistry, a poem was written and used as a voice over in the pre-hype of the collection. The poem was translated into Italian to give the campaign an authentic feeling.

Copy & Concept: Therese Stridh
Logo & Graphic Design: Stina Ejesdotter
Motion Design: Annie Bredänge

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