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The Retrospect by Josefine HJ for NA-KD

Voice over script

Projekttyp

Concept & Copy

Datum

Q3 2023

The Retrospect by Josefine HJ
In this campaign, we sought to capture the essence of Josefine's contemplative moments. 'The Retrospect' unveils a contemporary perspective where Josefine's past experiences intertwine with her present, evoking a sense of longing and reflection. The voice over script was written in a way that would make the viewer feel like they get a piece of Josefine's inner thoughts, whilst connecting the campaign's overall copy concept; retrospection.

Copy & Concept: Therese Stridh
Logo & Graphic Design: Stina Ejesdotter
Video: Matilda Uusitalo

Mirage by Oumayma & Khaoula
A metaphor for the complex interplay between fashion and progress, tradition and innovation, the campaign encapsulates the idea that beauty can emerge from the most unexpected unions, and that by embracing contrasts, and blurring the borders of the world of fashion, of future, and of nature, we can discover a new form of elegance.

Copy & Concept: Therese Stridh
Logo & Graphic Design: Marharyta Mozghova

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