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Hanna Schönberg

Conceptual copy

Projekttyp

Concept & Copy

Datum

Q3 2023

In this campaign we brought a new approach to both storytelling and branding for NA-KD, where the title and logo of the campaign are brought forward, creating a clear idea of the story and concept right at first glance. A bombastic, dramatic ending to a long collaboration, set in a mystic landscape. The copy gravitated towards the keywords Journey, Ending, Unknown.


Copy & Concept: Therese Stridh
Logo & Graphic Design: Stina Ejesdotter

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